Did you miss it?
TGI co-hosted How Legends Design & Dominate Categories
The event featured a talk by Chris Lochhead, co-author of Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the podcast Legends and Losers. Chris shared the concept of category design and its importance as companies develop their business strategies.
During the event, TGI also announced its new partnership with Athena Alliance led by Coco Brown. Athena Alliance joins existing TGI partners, Wildcat Venture Partners and Velocity to help contribute to the ongoing development of the Traction Gap Framework and research.
Athena Alliance's envisions a world where everyone benefits from the indisputable value of women contributing at the highest levels of leadership and it's mission is to create key connections that promote qualified women to board of director opportunities and help them excel as they serve in that role. It is critical that TGI have access to a variety of perspectives and experiences including those of diverse backgrounds to round out its body of research behind the frameworks and guidance of the Traction Gap. The partnership with Athena Alliance brings TGI this access.
Guests at the event were treated to delightful wines and tasty bites while they mingled at Dog Patch's Wine Works in San Francisco.
It was a great night for networking with some of our favorite people and new friends. Check out some photos from the event and download a copy of the event presentation here.